Floral design isn’t just about adding beauty; it’s about enhancing the mood, energy, and overall aesthetic of a space. Whether you’re styling a home, office, or event space, choosing the right floral elements to complement the existing interior aesthetic can elevate the setting and make a lasting impression. In this article, we’ll explore how flowers can be tailored to four distinct interior design styles: Minimalism, Maximalism, Natural, and Luxe, as well as how to adapt them to other popular interior aesthetics.

Minimalist Aesthetic

This style is all about simplicity, clean lines, and a restrained colour palette. Flowers used in minimalist environments should reflect this by being understated and simple, with plenty of negative space to allow the floral arrangements to breathe. Think of a single stem of dried pampas grass in a slender vase, or a handful of preserved roses in a neutral-toned arrangement. Avoid overly intricate arrangements and opt for designs that focus on natural shapes and textures. The key here is that less is more. Stick to neutral, muted tones such as whites, beiges, or soft greens that blend seamlessly into the surroundings, while still adding a touch of natural beauty. Subtlety and sophistication should be the goals for this style.

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Maximalist Aesthetic

In contrast to minimalism, maximalism thrives on bold colours, abundance, and an eclectic mix of elements. For maximalist interiors, florals are an opportunity to create a vibrant focal point. Use a diverse array of dried and preserved flowers in rich, deep hues like burgundy, deep purple, gold, and emerald. Think big, dramatic arrangements such as a large bouquet of preserved hydrangeas, a riot of colours and textures in a bold vase, or a flower wall for a real statement piece. Mix flowers like ammi majus, peony roses, amaranthus, and proteas with contrasting greenery, pampas grass, or branches. The beauty of maximalism is its boldness and layering, so don’t be afraid to go all out with florals that create a statement.

Natural Aesthetic

The natural concept celebrates organic forms and earthy tones. It’s all about bringing the outdoors in with minimal fuss. Flowers and foliage that complement a natural aesthetic should feel like they belong to the landscape, like they’ve just been gathered from a garden or field. Go for wildflower-inspired arrangements that are informal and relaxed. Dried grasses, cotton, or eucalyptus paired with bright, wild blooms such as lavender, larkspur, and sunflowers can create the right vibe. For an organic touch, use rustic containers like terracotta pots, reclaimed wood vases or unglazed ceramics. The idea is to create an effortlessly beautiful and rustic look that feels connected to nature.

Luxe Aesthetic

Luxury interiors are sophisticated, opulent, and elegant. Florals for luxe spaces should reflect this grandeur. Go for arrangements incorporating preserved roses, anthurium, and calla lilies, or large sculptural pieces of dried florals like dried palms or hydrangeas in high-end, glossy vases. Luxe flowers often have a more polished and curated look, so opt for premium materials, such as gold or silver metal vases, glass, and marble to complement the florals. Rich tones like deep reds, navy blues, and golds paired with more muted pastels or whites add to the refined feel of the space. The flowers should feel lavish, making a bold but elegant statement that enhances the overall sophisticated design of the room.

Other Popular Aesthetics and Their Floral Adaptations

There are a multitude of other interior design aesthetics that may also influence floral styling choices. Each one brings its own unique flavour to a space, and flowers can play a key role in expressing that.

Boho Chic

This is all about freedom, creativity, and personal expression. Flowers for this style embrace an eclectic mix of colours, textures, and natural elements like pampas grass, wildflowers, and dried cotton. Boho floral designs often include vibrant hues mixed with neutrals, creating an effortless, laid-back, and organic vibe. Think of cascading flowers in woven baskets or driftwood-inspired arrangements that celebrate a free-spirited lifestyle.

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Coastal

For this aesthetic we suggest using soft, airy tones that are inspired by the sea, so the flowers reflect the calm and relaxed atmosphere of beachside living. Dried sea grasses, eucalyptus, and dried palms can complement the light and breezy feel of coastal design. Keeping arrangements minimal, with a focus on texture over volume, will enhance the soothing, natural vibe typical of coastal spaces.

Industrial

It’s important to provide a balance between the raw, hard materials of the space (like metal and concrete) and the organic softness of nature for this concept. Consider preserved eucalyptus, sculptural succulents, or twisted hazel in minimalist metal or concrete containers. The contrast of these botanicals against the industrial backdrop creates an appealing juxtaposition.

Farmhouse

More recently referred to as ‘cottage-core’, this aesthetic is grounded in rustic charm and comfort, and flowers should feel simple, natural, and accessible. Think wild buttercups, lavender, and other classic country blooms in mason jars or wooden crates to give that cut from the garden feel. Florals for a farmhouse aesthetic should have an earthy, unpretentious quality that ties in with the casual, welcoming atmosphere of the space. We’d suggest aiming to stick with flowers that are local to the region you’re styling, for example, if it’s the UK, we’d stick with british-grown flowers such as statice sinuata, oats, thistles or larkspur.

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Scandi

Scandinavian interiors focus on simplicity, functionality, and a light, airy atmosphere. Florals for this aesthetic should be understated yet impactful. Think of small bunches of dried flowers in simple, clean vases, twisted hazel styled alone, or elegant minimalistic wreaths. Neutral tones, whites, and greys work best, along with organic textures like dried ferns, grasses, and wildflowers, to keep the space feeling calm and fresh.

Mid-Century Modern

This design aesthetic embraces clean lines and geometric shapes, often using bold, retro colours. Florals should be placed strategically to complement the iconic design pieces in the room, often in abstract or angular arrangements. Opt for bold, graphic flowers in unexpected arrangements, like dried proteas, in striking vases with clean edges or geometric patterns.

Conclusion

No matter what interior aesthetic you’re working with, dried & preserved flowers can bring warmth, texture, and personality to a space. By understanding the core elements of each aesthetic, florists can offer tailored floral design solutions that enhance the design vision of their clients. Whether you’re working with minimalist tones or embracing bold maximalism, flowers can help reinforce the overall theme while adding a unique, natural element to any room. By choosing the right materials and products for each style, you can create spaces that are both beautiful and cohesive, perfectly complementing the existing design and atmosphere.